The logisitics and supply chain of Dell

The logisitics and supply chain of Dell This is the era of globalisation which means that individuals are living in one world. There are no more limitations, and boundaries are diminishing in every possible ways. Moreover, trading worldwide has become very common now. This scenario leads us to have greater and detail knowledge on managing international operations and the supply chain. The subject tends to be much more complex than it may sound. Appropriate logistics and supply chain help companies to save huge amount of costs and generate greater revenue. In this report, I have analysed, applied academic modules and put my best effort to deliver the logistics and supply chain system of Dell Inc. Dell Inc. is one of the largest IT companies providing information technology and business related services, support and solutions worldwide with 100,300 employees. It was established in 1984 with only $1,000 capital in Texas, United States. The unique strategy of Dell to sell custom built PCs (Personal Computers) directly to customers, eliminating middlemen to enhance customers savings was practiced at the initial stage of its establishment by Michael Dell. However, as per the sources, the company now operates in four global business segments; Large Enterprise, Public, Small and Medium Business, and Consumer. The focus of this case study is the supply chain management practices of Dell. Dell has been following its unique direct build-to-order sales model for more than 20 years. Customers can plan their own configuration and place orders directly with the company via the phone or its Web site. Over the years, Dells supply chain efficiencies and direct sales gave it a competitive advantage. The nature of logistics and international trade: Globalisation or international trade has become a common ground for most traders now. It is a general rule for businesses to enhance their potential growth by increasing revenues and cutting down costs. In implementation of this rule, logistics plays an important role in any kind of business operating globally or locally. However, the proper management of logistics is even more crucial when it comes to international traders. In earlier period, logistics was only described as warehousing or trucks and sheds. However, warehousing is one of the fundamental components of logistics. The Chartered Institute of Logistics and Transport (CILT) in the UK define logistics as, Getting the right product to the right place in the right quantity at the right time, in the best condition and at an acceptable cost. The above definition makes us clear that logistics involve getting everything right in the process to meet customers requirements and expectations from beginning to the point of consumption. In general, 8R are followed in order to define and implement logistics. They are; right product, right place, right quantity, right time, right customer, right way, right cost, and right quality. Our Dell Global Logistics Teams aim to develop and sustain a global transportation and logistics network that uses the most efficient and effective means for us and our transportation providers to distribute our products to our customers. Our job is to get the right stuff, to the right place, at the right time. Furthermore, our Dell Logistics Teams must do this at the right cost. We continue to optimize transportation costs while improving quality and striving to exceed the service expectations of our customers. In fiscal year 2009, many dynamic changes within the Dell fulfillment model challenged our Dell Global Logistics Teams. During the past year, our Dell Logistics Teams continued to do the following: Optimize our inbound and outbound transportation networks, focusing on using the most efficient use of air, land and ocean modes of transportation Work green initiatives that demonstrate that we recognize our roles and responsibilities in being good stewards of the environment Collaborate with the best logistics and transportation providers, who are focused on providing our customers with timely and damage-free deliveries, and operate their businesses within the principles of environmental stewardship. Supply chain strategies: Supply chain strategies are the approaches related to logistics and supply chain that are influenced or related with the organisations strategy. Corporate strategy Business Unit Strategy Functional Strategy As discussed in Pascal Renet (2010), Supply Chain is one of the most crucial parts of an organisation and its strategy lies on aligning and developing it according to the nature of an organisation. The figure below demonstrates the alignment and development of supply chain strategy. Many Supply Chain strategies are formed by using the above mentioned variables. However, there are two principle strategies practiced widely in the real world situation. They are; lean and agile. Lean strategy has been a huge success from the early years of 1930. Its main aspect is to add value (which includes efficiency and effectiveness) at each stages and steps of the process and eliminate processes that do not contribute in value adding of the system, services or product. Some of the most popular processes used in lean strategy are; Just In Time (JIT), Pull based system, Make-To-Order (MTO). Agile strategy is practiced to effectively deal with uncertainties caused by various factors, which may include terrorism, natural calamities, demand system of the market and many more that vigorously affects a business environment. The main technique in agile strategy is mass customisation which follows the production philosophy known as principle of postponement. Leagile strategy is the combination of lean and agile strategies. Michael Dell (2007) states, As we continue to grow worldwide, it is important that we increase our ability, via the direct model, to manufacture close to our customer and fully integrate our supply chain into one global organization. This will allow us to drive for even greater excellence in quality, cycle time and delivered cost. We will innovate and adapt our supply chain model to help drive differentiated product design, manufacturing and distribution models. Directs Sales The direct model refers to the fact that Dell does not use the retails channel, but sells its PCs directly to customers through its website, Dell.com, as Figure 4 shows. This way the intermediary steps that may add time and cost are eliminated, and Dell is directly linked to its customers. Indirect Distribution Channel of the PC Industry Dells Direct Distribution Channel Areti Manataki (2007), In fact, Dell sells directly to all its customers, from home-PC users to the worlds largest corporations [54]. This way it creates a direct relationship with each individual customer, which turns out to be a great source of competitive advantage. As Michael Dell has stated, this direct relationship creates valuable information about the customer, thus Dell knows who the end users are, what they have bought from Dell and what their preferences are, a fact that allows Dell to offer add-on products and services, and stay, in general, closer to the customer [27]. As Lawton et al [29] suggest, this provides Dell with a wealth of marketing and product development information. Especially in the case of large customers, the above-mentioned direct relationship is upgraded to virtual integration. With the help of information technology and traditional face-to-face human contact, customers work with Dell as partners; this means that Dell is not going to be just their PC vendor anymore, but their IT department for PCs, as Michael Dell claims. There are two main facilities that bring Dell and its customers closer: Premier Pages and Platinum Councils. Premier Pages, now called Premier.Dell.com, are customised IT procurement and support sites for big clients, which let them decide and manage their purchases from Dell, thus leaving to salespeople a more consultative role. Premier.Dell.com represents a customised sales channel and as Dell has realised how beneficiary that is, it has increased the number of Premier Pages from 1000 in 1998 to 50,000 in 2000 [36]. Platinum Councils are regional meetings of Dells largest customers, where executives, salespeople and technicians discuss their experience with Dell and their needs and expectations from technology. Additionally, Dells Customer Experience Initiative, Dell Forums [55], the Direct2Dell blog [57] and the IdeaStorm [56] illustrate the importance that Dell places on its customer relationships. in the case of Dell, a computer is built only after a customer has placed an order; then lean manufacturing and just-in-time production take place. This means that once an order is placed, configuration details are sent to the manufacturing floor and the assembly begins; once the computer is built and the requested software is downloaded, it is shipped by a 3PL to the customer. The choice of a build-to-order and JIT manufacturing procedure has several advantages for Dell. First, the level of inventories is very small, leading to low inventory costs and faster response to demand changes for instance, when a new microprocessor comes out in the market, Dell can immediately order it from its suppliers, as there is no excess inventory to get rid of first. Also, it is common that customers pay for an order before Dell pays its suppliers for the products components, thus letting Dell operate on a negative cash conversion cycle [27]. Not to forget the fact that this way customized products are offered, and instead of guessing, Dell knows exactly what its customers want before producing it. What is special in the case of Dell is its relationship to its suppliers, which also facilitates its build-to-order model. Dell fully adopts the approach of the extended enterprise by viewing its suppliers as an integral part of doing business and a key factor for its success. The supplier effectively becomes our partner, as Michael Dell states [15]. Logistics service providers: Third Party Logistics Service Providers both at global levels and local levels form major partners to manage and offer Supply Chain services and the second major factor being the internet and IT technology which helps manage information and data ahead of or along with flow of materials and goods. Dell has manufacturing facilities located in Austin-Texas, North Carolina, Miami, Florida that service US Markets. European Markets are serviced from its plants in Ireland and Poland. Asia and other sub continents are supported by its manufacturing facilities in Penang in Malaysia and Xiamen in China along with the latest factory setup in Chennai in India. South America is serviced from its Eldora do plant while the new plan in Brazil supports the African continent. One can imagine the complexities involved in designing procurement systems. Dell does not buy raw materials and components and maintain inventory. Dells vendors use third party service providers to setup logistics parks and distribution warehouses close to Dells plants and deliver materials just in time to the plant against an order for production which is triggers based on an order confirmed by the customer on the internet. Under procurement Logistics in this case, there are number of logistics service providers who play major part in ensuring smooth operations. Vendors are based out of Europe, Taiwan, China, Singapore, Hong Kong, Korea and Japan etc. Our Dell Logistics Teams continued to explore the use of every mode of transportation and sought opportunities to ship more freight using modes that offer greater reduction in fuel consumption and carbon emissions. Our regional teams examined the ability to upgrade the attach rates for freight that was best moved by sea instead of by air. Feasibility studies are planned for various transportation modes, such as rail from Asia to Europe, sea/air from Asia to Europe and rail network from China to South Asia. In Asia-Pacific/Japan (APJ), the optimal mode of transport is ocean shipment to countries such as Japan, Australia and New Zealand. Logistics Operations in Supply Chain Network (2011). Management Study Guide. http://www.managementstudyguide.com/logistics-operations-in-supply-chain-network.htm Procurement and outsourcing: Dell outsources its supply chain reinvention 14 JUNE 2010 Guy Clapperton As part of the reinvention of its business model, the computer maker handed the support and operation of its supply chain to a third party Dell was the hardware manufacturing success story of the 1990s, thanks to such innovative business practices as selling to customers directly and assembling devices to order. The past ten years, however, have seen Dell rather lose its edge to Apple in the consumer space and to Hewlett-Packard in business. That has prompted an attempted reinvention at the company. One of the most conspicuous facets of this has been Dells acquisition of ITservice provider Perot Systems in the second half of 2009. Just as significant, though rather less visible, has been the expansion of its global supply chain to include both retailers and so-called original design manufacturers, which sell complete devices for Dell to rebadge. This transformation placed a significant new burden on Dells supplier engagement processes, and the disparate systems that supported them. The company therefore decided to outsource these processes and systems to Inovis, a US-based business-to-business outsourcing provider. http://www.information-age.com/channels/it-services/features/1261013/dell-outsources-its-supply-chain-reinvention.thtml Inventory, warehousing and materials management: Transport planning: While the shipments are in transit, the freight forwarders electronically transfer shipment information and documentations to their overseas offices or agents at the destination and keep Dell and vendors informed of the status of shipments. Freight forwarders at the destination ports file advance shipment documents with customs and on arrival of cargo, complete customs formalities and custom cleared cargo is then transported to freight forwarders warehouse or customs bonded warehouse or to another designated third party warehouse which houses all inventories meant for Dell. The third party service provider who manages the inventories in his warehouse receives the cargo, unpacks the shipments from bulk skids to individual carton level and completes inbound formalities including up dating of inventories in its system and stocks the materials in designated rack locations. Both vendors and Dell are continuously kept informed of the data regarding shipments and stocks. The warehouse stocks inventories in the name of various vendors at SKU level. Most of the times these warehouses are situated adjacent to the plant or at close proximity. Upon receiving a production order from Dell, as per Bill of Material received through DELL ERP system, items are picked up, loaded into the supply cages and trays as per pre determined design and delivered to the plant after completing documentation and system entries to remove inventory from its system held in vendors name, invoice raised and physical delivery accompanied with documents completes the supply chain cycle of Ra w material supply. The revenue recognition happens when material is transferred out of the warehouse and its system and invoiced to Dell.

Genetically Modified Food and Gm Foods Essay

It’s been said that humans are what they eat. The relationship humans have with food is unappreciated. Food is the fuel that keeps humans going, gives them the energy needed to be creative and productive; it is the building block of society, after all, it wasn’t until the Neolithic Era, when humans figured out a way to domesticate plants and animals, that any form of organized society formed. Even during the previous hunter-gatherer foraging era, humans were very connected to the food they ate; understanding where it came and having an idea of how it came to be was crucial to knowing what was vital to survive. In this time, food sources like grains, fruits, and vegetables were naturally abundant, whole. Humans could choose between many different types of nutritious food because there were thousands of varieties of species. Unfortunately, as populations grew and more civilized societies formed, various farming techniques were created, and a vast majority of these species became extinct to make way for the harvesting of a select few (Pringle). In the industrial era, societies around the world, especially western ones, emphasized the importance of technological advancements. With this pursuit of technology, nature became something to control rather than live with; an attempt at making life simpler, better. Breaching the gap between nature and technology is optimization. It is this obsession with optimization that most accurately characterizes contemporary America. Undoubtedly, it comes with great costs. As it turns out, optimization is a business, and a profitable one. Thus, the costs and effects of optimization are often hidden from the public by industrial leaders in an effort to maintain profits. They control the businesses they run and protect themselves by dumping millions of dollars into politics. Today, it seems that the gap between nature and technology has been breached with the propagation of genetically modified organisms (GMOs). The aliens that now fill supermarkets nationwide represent the ultimate disconnect from natural, whole foods necessary for a healthy lifestyle. People are relatively uninformed about GM foods, issues include: their benefits, the testing and safety, the harmful effects they can have on the body and environment, the government’s role as overseer, the labeling controversy, and the â€Å"substantially equivalent† principle; all of these issues are conveniently hidden vitalities in understanding the danger, the deleterious effects, and the risks of GM foods. In tackling these issues, an additional understanding of the historic background of how GMOs came to be is equally important. Advocates for the rapid advance of technology will cite the numerous positive breakthroughs, the internet, healthcare, the numerous inventions; it’s hard to argue with, which is why when addressing GM foods, the emphasis should be placed on the relationship between technology and nature, specifically within the food industry, and how this relationship has become too intimate, to the point where it’s difficult to differentiate between technology and nature. The courtship leading to the marriage between technology and nature is exemplified in Peter Pringle’s book, Food, Inc. , in which he discusses the 1960’s Green Revolution, a turning point in agriculture during which producers moved from traditional to monoculture methods of farming. This vastly increased crop yields. But how? Farmers had high yields because they started to use fertilizers and pesticides containing chemicals like nitrogen, left over from World War II explosives. New irrigation systems were introduced and animals replaced some human labor in order to handle the large crop fields and monoculture agriculture provided food relief to starving nations post-war (Pringle). Farmers experienced a rude awakening when yields started to decline due to a number of unforeseen or unaddressed consequences. Although the Green Revolution saved or improved millions of lives during the 1960’s, little consideration was given to the future effects it could have on environmental sustainability. The lack of food plant diversity eventually led to multiple problems, like the mass destruction of crops that had contracted disease or succumbed to pesticide-resistant insects, chemically saturated and overly watered soils, and an inevitable decline in production yields (Pringle). Obviously, the United States needed to find a solution to this problem. By the late 1900s, many scientists and biotechnologists approved and advocated genetic engineering as the most viable solution. This process is best described by Lauren and Robin Ticciati in their book, Genetically Modified Foods: Are They Safe? You Decide. According to the Ticciati’s, scientists planned to take a gene from one completely different organism and insert it into the plant in order to make it yield a desired outcome (Ticciati). The goal was to create food plants that could grow and withstand harsh conditions like pesticides, infertile soil, unfavorable climates, and geographical locations. Despite wariness from skeptical environmentalists about the unknown future effects of genetic food engineering, the companies who profit from this new food technology proclaimed it to be the wave of the future. As the Ticciati’s evidenced, in 1996, when the FDA approved the use of genetically engineered foods with no special label requirements, the GM foods were introduced on grocery market shelves with relatively no consumer awareness. This is just another example of how society is not clueless by choice. If this seems a harsh diagnosis, take into context what Kathleen Hart exemplified in her book, Eating in the Dark; a survey which took place just a couple years after GM foods were released revealed about two-thirds of the American adult population had no idea that supermarkets were carrying such items (Hart). Since then, GMOs have become part of the staple food products in the diets of the everyday consumer. Part of the problem is that nobody is exactly sure how harmful GM foods are, but there is substantial evidence to show that they can have a devastating effect on the economy, the human body, and the environment. In Food, Inc. , Pringle discusses the farming method of artificial hybrid breeding which became a huge success in the mid-1900s and attracted a lot of commercial attention, spawning the term â€Å"agribusiness. † Scientists found that by crossing-breeding â€Å"two varieties [of a species of plant] that had been inbred, [and] fertilized by their own pollen for three or four generations showed a tremendous leap in hybrid vigor, with grain yields up to 50 percent higher [than the natural bred variety]† (Pringle). Unfortunately, when naturally crossed in the farmers’ fields, the hybrids’ strength did not withstand, so farmers had to rely on industry-produced super seeds. An economic boom occurred within the seed and fertilizer industries, with businesses rapidly sprouting up like the crops they helped produce. A few decades later â€Å"the early warnings of genetic uniformity suddenly became a reality,† (Pringle). One alarming discovery was the fact that since only one type of species was being harvested in a given area, if a crop contracted a disease, the entire field was wiped out, which meant no income that season for many farmers (Pringle). The companies who were invested in this new agricultural era and had seen the enormous profit potential in having a hand in controlling the food chain were not going to just quit. They pushed further into science, seeking ways to alter a species’ genetic make-up in order for it to conform to optimization, instead of considering natural solutions to these problems (Pringle). Today, there are GM super foods that are so genetically modified that they differ starkly from their ancestors. It is a teeter-totter industry; either profits are extremely high (like they have been for so long) or the industry fails and profits cease to exist. The latter doesn’t look like it’s going to occur any time soon because the government is firmly grasped by the biotech food companies that control the GM food industry. The most prominent of these companies, Monsanto, falsely advocates the necessity for GM foods, with the real motive the preservation of profits. Monsanto executive Hugh Grant claims â€Å"they [GM foods] can help feed the world and preserve the environment by reducing the need for pesticides,† (Harvest of Fear). Others advocate the hope that GM technology can save lives, like scientist Charles Arntzen, who is working on GM techniques to make edible vaccines to combat viruses in developing countries, (Harvest of Fear). More recently, companies like AquaBounty Technologies are working to develop genetically engineered animals. AquaBounty’s AquAdvantage salmon has been touted as â€Å"as safe as food from conventional Atlantic salmon,† by the FDA, but is still being met with numerous opposition (Pollack). The salmon â€Å"contain a growth hormone gene from the Chinook salmon and a genetic switch from the ocean pout that turns on an antifreeze gene,† which allows the salmon to make growth hormone in cold weather, whereas they usually produce it only in warm weather,† (Pollack). Genetic manipulation is causing drastic changes in the natural behavior of the organisms it’s implemented on, and it is believed that this could have multiple adverse effects on the environment and society. Those who have similar concerns, these cautious enemies to GM foods, can find strength in recent studies that are beginning to expose the numerous harmful effects of GM foods. In a study done by Gilles-Eric Seralini at the University of Caen in France, 200 rats were fed either genetically engineered corn or the herbicide Roundup and observed for two years, their entire life cycle and not just the normal ninety day period. It was found that they had an increased risk of developing tumors, suffering organ damage, and dying prematurely (Pollack, GMO Global Alert). Additional animal studies have shown other serious health risks associated with GM food consumption: infertility, immune dysregulation, accelerated aging, and changes in the liver, kidney, spleen, and gastrointestinal system (Genetic Roulette). To exemplify how this is portrayed in humans, statistical evidence shows that after 1996, when GMOs increased in the American diet, disorders like inflammatory bowel disease, ulcerative colitis, chronic constipation, gastrointestinal infections, Crohn’s disease, and gastroephageal reflux have all risen dramatically and consistently (Genetic Roulette). Further evidence indicates that GMOs cause food allergies, have increased toxicity, decreased nutritional value, and promote antibiotic resistance (UMN). Not only do GM foods have a great potential for negatively effecting humans, they are harmful to the environment. Companies like Monsanto claim that genetically modifying foods is environmentally friendly, but this has been proven wrong on a multitude of levels. There is lack of nutrients found in soil in which GM crops are planted (Ticciati). These crops hurt the soil and the food chain. The chemicals found in pesticides were not only killing pests but also small animals, especially birds, were also facing extinction (Robbins). Tampering with natural selection creates a domino effect and damages the entire ecosystem. Imposing an unnatural element in the form of GM foods changes the equation and disrupts natural balance, even if things balance out, they will be forever different, even this is dangerous. Although GM foods are responsible for massive crop yields and the increased food supply, the industry is precariously perched given the increasing amount of deleterious effects that are being exposed more and more each day. For this reason, the government needs to take action. This is another dilemma; it is easy to wonder how the government can do anything when it has such close relationships with the companies that all the fingers are being pointed at. The primary antagonist in this story is the company Monsanto, the inventor of saccharin, an artificial sweetener, and many additional products. Monsanto accounts for over two-thirds of genetically engineered soy, corn, and canola crops worldwide (Robbins). Hendrik Verfaillie, Monsanto’s Senior Vice President and Chief Financial Officer, described the company’s aggressive strategy with, â€Å"The biggest mistake that anyone can make is moving slowly, because the game is going to be over before you start,† (Robbins). It is understandable that a company this big has a profoundly large impact on government rulings regarding its industry. With Monsanto’s Roundup herbicide bringing in billions of dollars, the industry convinced the Supreme Court to allow the patenting of genetically engineered seeds so that the offspring would become the property of the seed manufacturer. In Genetic Engineering, Food and Our Environment, Luke Anderson exemplifies the impact of this ruling by stressing the profound repercussions it will have on the future of living organisms; â€Å"This extraordinary decision by the U. S. Supreme Court heralded a new era. Once a shared heritage, the gene pool of plants, animals, and humans was now a commodity waiting to be bought and sold† (Anderson). What appears to be mainly a business venture is an extremely important political issue, with companies pouring millions into politics to stay afloat. This is exemplified by the following quote, from the documentary The Future of Food. Here, director D. K. Garcia focuses on the 2000 Presidential Election and the biotechnology issue: â€Å"Agricultural biotechnology will find a support occupying the White House next year, regardless of which candidate wins the election in November† (Garcia). The Future of Food reveals top ranking officials from the Supreme Court, such as Justice Clarence Thomas who previously represented Monsanto as their Lawyer for Regulatory Affairs, to Donald Rumsfeld, The Secretary of Defense, who was previously the President of Searle, a Monsanto subsidiary. Given their backgrounds, it is difficult to ignore the likelihood that their political stances would not be swayed. Even worse is Linda Fisher, who has switched roles between the EPA (Environmental Protection Agency) and Monsanto a number of times; she was Monsanto’s Executive Vice President for nearly a decade and Deputy Administrator for the EPA as well as Commissioner for George Bush’s administration (Garcia). It’s frightening that the EPA, which acknowledges and regulates pesticides emitted into the environment, is likely to be biased in regards to the approval of genetically modified organisms into the environment. Needless to say, it’s shocking to see the connections that pose how much of an apparent influence Monsanto and the other leading biotech companies have on government regulations of GMOs. Evidence of this influence is presented in Seeds of Deception, in which Micah Sifry states, â€Å"the four leaders of the biotech industry Monsanto, Dow, DuPont, and Novartis gave more than $3. 5 million in PAC, soft-money, and large individual contributions between 1995 and 2000, three-quarters of it to Republicans† (Smith). Stricter guidelines and extensive testing are not required because the companies have such strong political ties that they can influence the policy that is implemented upon them. In 1992, former U. S. Vice President, Dan Quayle, exemplifies this in his speech on behalf of the Council of Competitiveness, â€Å"We will ensure that biotech products will receive the same oversight as other products, instead of being hampered by unnecessary regulation† (Garcia). The FDA approved genetically modified foods with a high sense of hesitant reluctance. Consumers are supposed to rely on the FDA to determine if food is safe for consumption; the agency is supposed to be a protective one. This was a landmark decision for the FDA, a decision which required strong political influence for the agency to decide against its own principles. This is evidenced in The Future of Food; Dan Quayle and the Bush administration appointed Michael Taylor as Deputy Commissioner for Policy, which Andrew Kimbrell divulges in an interview, noting that Taylor was formerly Monsanto’s Senior Counsel at the King and Spaulding law firm. Taylor instituted a no-regulation policy and left it to the biotech companies to determine whether or not genetically modified food was deemed safe for human consumption (Garcia). As the examples presented indicate, the successful clearance of GM foods has been engineered by companies like Monsanto and politicians, almost as much as the foods themselves. With the FDA swept out of the way, the companies that dominated the biotech industry were free to roam as they pleased, testing at their fingertips. How can the consumers trust Monsanto to act in their best interest, especially when the company’s Director of Corporate Communication, Phil Angell, says things like â€Å"Monsanto should not have to vouchsafe the safety of biotech food. Our interest is in selling as much of it as possible. Assuring its safety is the FDA’s job,† (Robbins). Without extensive testing, which would almost certainly yield new truths about the harmful effects of GM foods, Monsanto can achieve its goal of selling as much as possible while disregarding the consequences this has on society and the environment. Testing is probably the biggest grey area of them all. The FDA has a persona of an overseer and protector, meaning that people generally believe that all food undergoes tests by the FDA to ensure their safety. Unfortunately, this couldn’t be further from the truth. Testing genetically modified foods is dependent on the words of the companies that develop them. According to Consumer Union’s Jean Halloran, â€Å"When a company comes in with data, the FDA looks at it and writes a letter saying, â€Å"Dear Monsanto, you supplied information regarding the safety of corn variety X and we are confident about what you’ve shown,† â€Å"It is your responsibility,† (CBS). The FDA is in a difficult position. It is presented with its initial objective of protecting the American people but now, with biotechnology and GM foods, it is faced with a decision of whether or not to promote the biotech industry. The FDA regulates GM foods as part of the â€Å"coordinated framework† of federal agencies that also includes the EPA and the United States Department of Agriculture (Bashshur). The problem is that this framework has been the subject of critical analysis and calls for redesign; it is outdated, with the FDA policy unchanged since 1992. It is available online and contains a searchable database that covers â€Å"genetically engineered crop plants intended for food or feed that have completed all recommended or required reviews,† (Bashshur). The policy places responsibility on the producer or manufacturer to assure the safety of the food, explicitly relying on the producer or manufacturer to do so: â€Å"Ultimately, it is the responsibility of the producer of a new food to evaluate the safety of the food and assure that the safety requirement of section 402(a)(1) of the act is met,† (Bashshur). It is also this policy that establishes that the â€Å"substantially equivalent† concept, with which the FDA judges most GM crops as â€Å"substantially equivalent† to non-GM crops. In these cases, GM crops are â€Å"designated as â€Å"Generally Recognized as Safe† under the Federal Food, Drug, and Cosmetic Act (FFDCA) and do not require pre-market approval,† (Federation of American Scientists). Although these products are described as substantially equivalent, their manufacturers stress that they are different so that they can patent them and continue to profit. In this situation, the consumer must take the producer’s angle. Their products are dramatically different; their genetic composition is very different in comparison with that of their ancestral forms. In deciding whether or not to ingest these products, the consumer must realize that if the companies that produce them stress they are dramatically different, and there is minimal testing done on them, these GM food products could be extremely dangerous. Currently, there is no regulatory scheme requiring GM foods to be tested to see if it is safe for humans to eat or not. FDA guidance to the industry issued in 1997 covered voluntary â€Å"consultation procedures,† but â€Å"still relied on the developer of the product to provide safety data,† (Bashshur). There are numerous pieces of evidence that indicate that GM food testing is completely unregulated. The FDA’s policy is outdated and weak, â€Å"substantially equivalent† cannot be justified when such a small level of testing has been done. The fact that this policy has remained unchanged for two decades is staggering; there’s probably a lot of money keeping it that way. In tackling what Ramona Bashshur describes as the FDA’s â€Å"dual mission,† rational thought is vital. Although the FDA cannot ignore the opportunity to make scientific advances with the potential to better society, it must reflect on its original role, as a protector. While scientific advances with GMOs are rapidly continuing, there hasn’t been enough testing on them to determine how dangerous they are. If testing was done and the foods proved safe, which they probably wouldn’t, there would be nothing wrong with promoting it. In the meantime, as more and more harmful aspects of GM foods come to the surface, it would be smart for the FDA to revise its policy, improve the extent of testing done on these foods, so that America can move forward in science with the assurance that it won’t hurt its citizens. This is a difficult task; there is so much political influence on the industry that it may never occur. If the policy for testing cannot be amended, there is action that can be taken that could have a similar outcome. Specialized labeling for GM foods would set them apart from normal foods and make it easier for consumers to make healthy choices. In the United States, they aren’t labeled, while in Europe, Russia, China, and other countries, they are. This is an extremely popular movement in the United States. An example is California’s Proposition 37, which would’ve required â€Å"labeling on raw or processed food offered for sale to consumers if made from plants or animals with genetic material changed in specified ways. † And it would prohibit marketing â€Å"such food, or other processed food, as ‘natural,’† (Bittman). The numbers don’t lie; people supported Proposition 37; roughly 65% for to 20% against, with 15% undecided. From a national perspective on the labeling issue, 91% of voters believe that the FDA should require that â€Å"foods which have been genetically engineered or containing genetically engineered ingredients to be labeled to indicate that,† (Bittman). With these numbers as a reference for the support that Proposition 37 had, it’s hard to believe that it was struck down. Again, this is an instance of money having the loudest voice in the room. Money flew in from both sides, but the food companies that stood to lose in the situation, like Monsanto and The Hershey Co., contributed to what was â€Å"eventually a $44 million windfall for â€Å"No on Prop 37,† while proponents were only able to raise $7. 3 million,† (Almendrala). According to MapLight, an organization that tracks campaign contributions, biotech companies amassed $46 million to defeat the measure, with Monsanto contributing $8. 1 million and Kraft Foods, PepsiCo and Coca-Cola each contributing at least $1. 7 million (Pollack). In contrast, those who backed Proposition 37 were only able to contribute $9. 2 million; money made the difference. Proposition 37 was close, garnering 47% of the vote, with campaigns like the online based â€Å"Just Label It† collecting signatures and comments on a petition to the FDA, requesting rules â€Å"similar to those in the European Union, Japan, China, India and Australia, stating what transgenic food is in the package,† (Moskin). The biggest thing about Proposition 37 is that it had national implications; it wasn’t just California that the food conglomerates were worried about. If it passed, it could’ve been the beginning of a national labeling revolution, potentially the beginning of an even greater revolution. Throughout history, organisms have developed through a recurrence of genetic mutations that have naturally selected the organisms that are most fit for survival. The rise of GMOs can be viewed through the same lens. GMOs arose from the conditions following the monoculture agricultural shift in the 1960’s Green Revolution. The key here is that they are not natural. The â€Å"mutations† that have aided the rise of GMOs are manmade, manufactured, and abnormal. GMOs are a result of the American obsession with optimization, which manifests itself in technology. After World War II and throughout the Green Revolution, America sought numerous technological advancements as it relished its role as a world power. With GMOs, America breached the gap between technology and nature in an effort to optimize food. Companies like Monsanto, with their growing number of political connections, began using their funds to pave the way for GMOs to become and remain a staple contingent of the American diet. Today, GM foods are still privately and minimally tested and they remain unlabeled in the United States. While the FDA stands by its outdated 1992 policy, claiming that GM foods are â€Å"substantially equivalent,† the producers stress that they are different in an effort to obtain patents. America cannot trust the sources it looks to for accurate information because there has been little testing but there is hope on the horizon after California nearly passed a law forcing GM foods to be labeled. As concerned parties seek an answer, they must first look towards labeling these foods, sparking a chain reaction that causes uninformed consumers to ask questions like, â€Å"Why are these foods specially labeled?† and â€Å"What makes these foods different? † Labeling could prove to be the beginning of a further revolution to enhance regulation of GM foods. This revolution, though currently nonexistent, must occur before this problem mutates even further, before not just the American people, but the entire world, reaps the consequences for playing the role of Creator. Anderson, L. (1999). Genetic engineering, food, and our environment. Vermont: Chelsea Green Publishing. Clark, E. A. & Lehman, H. (2001). Assessment of GM crops in commercial agriculture. Journal of Agricultural and Environmental Ethics, 14 (1), 3-28. Retrieved October 26, 2006, from ProQuest Research Library. Guidance for industry: Voluntary labeling indicating whether foods have or have not Been developed using bioengineering. (2001) Retrieved November 8, 2006, from http://www. cfsan. fda. gov/~dms/biolabgu. html. Garcia, D. K. (Director, Producer, Writer). (2004). The future of food. [DVD]. Mill Valley: Lily Films. Hart, K. (2002). Eating in the dark. New York: Pantheon Books. Pascalev, A. (2003). You are what you eat: genetically modified foods, integrity, and society. Journal of Agricultural and Environmental Ethics, 16 (1), 583-594. Retrieved October 29, 2006, from ProQuest Research Library. Pringle, P. (2003). Food inc. New York: Simon & Schuster. Robbins, J. (2001). The food revolution: How your diet can help save your life and the world. Berkeley: Conari Press. Smith. J. (2003). Seeds of deception. Vermont: Chelsea Green Publishing. Ticciati, L. & Ticciati, R. (1998). Genetically engineered foods. Are they safe? You decide. New Canaan: Keats Publishing. http://documentarylovers. com/genetic-roulette-gamble-our-lives/ http://www. youtube. com/watch? v=Njd0RugGjAg&feature=related http://www. nytimes.com/2012/12/22/business/gene-altered-fish-moves-closer-to-federal-approval. html? pagewanted=all&_r=0 http://www. nytimes. com/2012/02/08/dining/a-suit-airs-debate-on-organic-vs-modified-crops. html http://opinionator. blogs. nytimes. com/2012/09/15/g-m-o-s-lets-label-em/? _r=0 http://www. nytimes. com/2010/09/21/business/energy-environment/21salmon. html http://www. nytimes. com/2010/09/04/health/policy/04salmon. html http://www. nytimes. com/2012/11/08/business/california-bid-to-label-genetically-modified-crops. Html http://www. nongmoproject. org/learn-more/ http://www. nytimes.com/2012/09/20/business/energy-environment/disputed-study-links-modified-corn-to-greater-health-risks. html? _r=0 http://enhs. umn. edu/current/5103/gm/harmful. html http://www. cbsnews. com/2300-204_162-10004920-2. html http://www. americanbar. org/content/newsletter/publications/aba_health_esource_home/aba_health_law_esource_1302_bashshur. Html http://www. huffingtonpost. com/2012/11/07/prop-37-defeated-californ_n_2088402. html http://www. fas. org/biosecurity/education/dualuse-agriculture/2. -agricultural-biotechnology/us-regulation-of-genetically-engineered-crops. html http://www. youtube. com/watch? v=Njd0RugGjAg&feature=related.

Beyond The Last Lamp and During Wind And Rain Essay

Compare the ways in which Hardy presents reactions to the loss of loved ones in these two poems Thomas Hardy uses change and passing time as symbols of death and loss in both poems: Beyond The Last Lamp and During Wind And Rain. The title, Beyond The Last Lamp, is a metaphorical way of describing darkness as the lamp signifies light and beyond light lies darkness, a representation of pain and misery. The whole poem revolves around a supposedly grieving, mysterious couple that the speaker observes over time. During Wind And Rain is also a depressing title as the rain suggests anguish and sorrow. The wind suggests progressing time, which could be seen as life, and perhaps death because that’s what life ultimately leads up to. A family is the subject of this poem and the speaker, again, tracks their progression over time. It is said that the poem is about the family of Emma Hardy, Thomas Hardy’s wife. Time represents and is represented by several different objects in both poems. Both poems use stanzas (Beyond The Last Lamp has five stanzas and During Wind And Rain has four) to develop ideas throughout the poem and show the passing time. ‘Ah, no; the years O!’ and ‘Ah, no; the years, the years;’ are alternately used as the penultimate line in each stanza of During Wind And Rain. This gives a sense of time moving at a fast pace and it being terrible and only bringing misery as the line is followed by an image of death. Place is used in powerful metaphors associated with time, life and death, and it gives the poem its atmosphere. Beyond The Last Lamp is set in a wet, dark lane, setting a heavy and depressing atmosphere. Even the light used in the poem is used to accentuate distress, ‘Each countenance as it slowly, as it sadly caught the lamplight’s yellow glance, held in suspense a misery’. There is also a close association between people and place as the speaker only remembers the lane through the couple: ‘Without those comrades†¦that lone lane does not exist’. Contrastingly, the atmosphere of During Wind And Rain is lively and happy for the first four lines of the stanza, as it focuses on a garden and family, however, it seems like the cheerful recollection ends with an ellipsis and the speaker is almost shaken back to reality. The last line of the stanza shows the place and nature in a dramatic and ghastly way, a clashing chord to the beginning: ‘How the sick leaves reel down in throngs’, showing the uncontrollable nature of death and the autumn season. ‘Reel’ connects with the previous to lines about music, ‘they sing their dearest songs’ since as a noun it means an Irish or Scottish folk dance. ‘And the rotten rose is ript from the wall’ uses alliteration to dramatize and emphasise the suddenness and horrific nature of death. Place is used to represent time, the stanzas show a progression of seasons: ‘summer tree’. Place is also used to describe the family going to heaven: ‘They change to a high new house’. The garden is also like a metaphor for life as it shows how people try and control it although it’s uncontrollable: ‘they clear the creeping moss†¦making the pathways neat’. People are the main focal points for both poems whether it is a family or a couple. The speaker writes as an outsider, an observer of these people. The couple in Beyond The Last Lamp are first described as ‘two linked loiterers’ which is then developed to ‘the pair seemed lovers’ in the second stanza, ‘twain’, in the third, ‘tragic pair’ and then ‘comrades’. Through this change in description, the speaker’s change in perspective and opinion of the couple’s relationship is visible as they deteriorate from lovers to tragic pair. Although there is deterioration, the pain is present from the beginning of the poem. Absence of happiness is used to create the sad feeling of the poem. Time represents a change for the worse. Their emotions follow a similar pattern and can also be traced from ‘heavy thought’ in the first stanza, to ‘misery’ in the second to ‘wild woe’ in the third. The actual change from happiness to misery isn’t shown extensively in the poem, but it is hinted at: ‘no longer orbed in love’s young rays’. However, the family’s relationships seem to remain intact throughout During Wind And Rain. The family of During Wind And Rain are shown as happy but unaware of the way time and death can remove everything: ‘they are blithely’. This almost naà ¯ve unawareness and the sudden, unexpected loss of happiness is used to emphasise feelings of pain. Time and their growth is shown by the differing description of its members: ‘Elders and juniors’ to ‘Men and maidens’. But they all die in the last stanza: ‘Down their carved names the rain-drop ploughs’. Time in this case repres ents death. The speaker has two very different styles in the poems although the perspectives are just as pessimistic about life and time. The already pessimistic perspective of the speaker also worsens as the poem progresses.   

The Theory Of Human Nature And Behavior - 1178 Words

Human nature, or the usual behavioral patterns of most humans alive today, is influenced by a great number of characteristics, mannerisms, and unique traits that are not found in many other organisms across the globe. Two such characteristics, namely language and communication, are so distinct that they can be regarded as the main components for the development and creation of human nature itself, acting as the basis for human consciousness and development. However, although these social constructs appear to vary in their differences they are almost equally matched in number by their similarities. Both are intertwined with each other in various ways, each playing different roles in the act of the creation of human nature and behavior. However, this topic is still fairly controversial, as it is still unclear how language and communication are respectively connected to societal patterns, as it is unclear as to which construct was created first. Regardless, many academics delve into the topic in the hopes of finding and establishing a clear connection between constructs. One such academia, Lewis Thomas, addresses the issue of the connections language and communications respectively hold to human nature in his piece â€Å"The Corner of the Eye†. In his piece, Thomas starts by providing a brief anecdote as a well as some scientific basis as to why and how humans perceive things through their eyes, both on a physical and emotional level. Specifically, Thomas mentions viewing certainShow MoreRelatedTheories And Nature Of Human Behavior951 Words   |  4 Pagesunderstand the functions and nature of human behavior is by how people view society. There are three major theories that provide a lens to compare how and individual see their environment. â€Å"A theory is a set of ideas that attempts to explain the known facts of a subject in a way that makes sense† (Claerbaut, 2015). 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