Autobiographical Essay - Free Essay Example

Sample details Pages: 4 Words: 1265 Downloads: 2 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Tags: Autobiography Essay Friends Essay Did you like this example? nisha rameen H Fleming Freshmen English 30 November 2006 The day I changed myself It was sunny afternoon in the middle of the summer. I was reading a book. Then my mother called me and told that, I and my family are moving from our country. My calm mind sudden changed in temper mind. I was shocked. Was I hearing something wrong? That came to my mind first. Because I could not imagine that she can tell me such matter in such an easy mood. But what I heard and what expression I see in my mother’s face was completely right. That incident came like a storm and floated everything with it. I lived in Bangladesh. For fourteen years Bangladesh had been my home. Everyone loves their country, but when they leave their country then they understand what their country, their language, their culture is. A country is like man’s shelter. Everyone is well-known about their environment, but when one goes to another country, they understand that no one is familiar to him. That is exactly my case. By attending a public school with one thousand students from preschool through grade eight I grew up with the same friends and classmates in each grade since the age of five. We know each other so well that we were like family, and I blossomed in this sheltered environment. This sheltered environment was shattered on the 22nd July 2008 when my family received a large, white, official envelope with the seal of United States of America. After hearing that news from my mother’s mouth, my mind was full of questions. All questions are initially run through my emotional mind and my parents are refused to answer my questions. How could they force such a change in my life and ignore my questions? My parents were being cruel, not because they were making move but because they were completely ignoring my feelings and questions. My opinions and feelings meant nothing to them because they made the choice on their own. I ran to my room and shut the door. What I h eard just five minutes ago, my mother’s voice was chanting those words beside me. During which time I could absorb the fact that I was just going to left my friends, my country, and my home. And I could quite possibly never see Bangladesh again. Not because I wanted to, but because my parents had not given me any choice. I was torn between sadness at going to leave my whole life behind and a feeling of anxiety at starting a new life in an unknown world. After the first push of that incident I settle down and called my best friend who always supported me in my worse times. I told him the full matter. I shouted, I cried and asked him that, what I did that; god is giving me that type of punishment. He had no word to console me except listen to me. He listen the full matter quietly. I was so emotional that time, I just became teenager. For a teenager it was the largest pain. It was more than I could accept in my little mind. My mind is hoping that this was simply an unpleas ant dream or a nightmare. But this imagination felt like a hard slap in my face. This is not happening that came to mind then. To go another country or stay another country it would depend on my parent’s decision. Whatever they decide that will happen in my life. My life is in their hand. That night, fighting to hold the tears in my eyes, I lied restlessly in my bed with a cold blanket hiding my face and looking over the window to see the night beauty of my country, who can tell that; can I see these beauties may two or three days more. The next day I woke up to look outside the window. I was depressed. I was not on the state of anything listening or anything seeing. I went in front of my house. One year age I made a garden in front of my house. It was the most favorite place of mine whenever I get upset I used to come here and the breeze of the garden take away the sadness from me. It is pleasant and beautiful surrounding of my garden. It is quite, it is sets the mood tha t I want to think about anything, like about my life. The beautiful white and red roses used to say hi to me. Every day I also wish them back but that day my mind was not in the Earth it went somewhere else. I was thinking that, my moving from country is like my garden. I created my garden to give all my effort in this land and I created a little world beside me in my country and now someone is telling me that I had to leave my little world, like take away all your trees and find different land for your garden. I had to torn all my bonding. I had to leave everything I create. Then the day came, 25 July2008. Our flight was at night 1:52am. We said bye to our relatives and friends. And then we fly in the sky. My mind was stacked by questions. My eyes are red because of shedding tears past two days. I was feeling that time, that we flying and this flight will taking me far away from my country. Such a country, I do not have any idea how it is look like. I was going to face a larg est challenge of finding new friends, adapting to a new school system and a whole new different culture. Whole forty-eight hours flight was lay ahead of me and my mind was full of imaginations. My first step of United States of America was 28 July2008. With many sacred feelings from my country, put it in heart I started my life in America. It was hard, hurting and full of pain. I could not remember any smile, I smiled from my heart. When I smiled, it was only for my parents and to show them that I am happy in America. My body is here but my soul is not here. My soul is in my country, where one year ago a jolly teenager laughs from her heart and talks with hopes with full heart of hopes. When I see my face in the mirror, sometimes I asked myself that; is that me? I changed so strangely, that sometimes it is difficult to know me for me. What I was and what I am now. But is these want my parents for me that changing fully or they want something else. I still do not know what the rea son was behind to leave our country. Is it for better future for us or only for our parent’s ambitious mind? I don’t know or maybe I am not mature enough to understand the fact of left our country or it can be happen also that, I should never know that reason. That incident snatched everything from me like a sudden storm. Moved to America changed my whole life. This is my fate. I cannot do anything against my fate. Some says; â€Å"man proposes but god disposes† it can be true but I personally feel that, â€Å"life is what we make it† so I won’t give up. I have to keep patience. Maybe the day is not far when I will go back to my country. Don’t waste time! 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Is Australia still Called the Lucky Country - 680 Words

Many people think Australia is the ‘lucky country’. This is because Australia is known for its picturesque landscape and the multiculturalism in this country. However, there are issues that recently appeared. This includes the harsh climates of the Australian outback and the discrimination in this country. Australia is still a lucky country because it has the beautiful landscape. Australia has many beautiful environments such as the Great Barrier Reef, Uluru, the Blue Mountains and beautiful beaches. In Dorothea Mackellar’s poem (My Country), she expressed how much she loves the natural landscape. Te imagery of ‘the sapphire-misted mountains’ highlights Mackellar’s appreciation of the mountainous areas of Australia. The line ‘I love a sunburnt country’ highlights the diversity of the landscape in Australia. Therefore, Australia is still a lucky country because of the natural landscape, which is highlighted in Dorothea Mackellar’s poem. Even though Australia is known for its beautiful landscape, it is also known for its harsh climates. This includes the Queensland floods, the Victorian bush fires, the South Australian heat waves or the Newcastle earthquake. Henry Lawson highlights the harsh climates of the outback in his poem ‘Up The Country’. The line ‘barren rights, gullies, ridges’ highlights the fact that Lawson is not impressed with the pitiless sky and that the outback is extremely dry. The line ‘dreary land in rainy weather with the endless clouds that drift’ meansShow MoreRelatedEducation and Australian Marginalized Groups1101 Words   |  4 Pagesâ€Å"From the surface one may look upon Australia as being the ‘lucky county’ however when explored deeper Kayleigh Richmond came to the conclusion that this so called ‘lucky country’ isn’t all that ‘lucky’ for marginalized groups in Australia, the literature of these marginaliz ed groups in Australia certainly substantiates this point†. 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Japan is a modern country that has moved towards democracy and is today one of the strongest economies in the world. And though history plays a major role in Japanese culture, it has truly evolved into a country that keeps up with an ever changing world. Throughout Japan’s history its people have been impacted by its form of government which for centuries was aRead MoreThe Vietnam War : A Close Family Friend Of Mine, By The Name Of Federico1527 Words   |  7 Pagesclaimed to have been attacked by torpedo boats with North Vietnamese men while on the American warship USS Maddox in the Gulf of Tonkin. When this event occurred, Fred was about fifteen years old, still in high school, but he remembers thinking to himself that one day he would be able to serve his country in one way or another, because this is what he dreamt of. As a high school teenager, Fred didn t realize the real effect of war until he personally took part of it. After completing high school

Strategic Retail Marketing and Promotions †MyAssignmenthelp.com

Question: Discuss about the Strategic Retail Marketing and Promotions. Answer: Strategic Retail Marketing And Promotions As a consultant for a Wellington-based entrepreneur, I have decided to set up an online retail curation site on curated artisanal products. I will be preparing a tactical plan that outline the retail concept, the target market, tenant mix, and promotion strategy. Retail Concept Just like fashion styles, the vocabulary of retail is constantly changing. While some consider the term curated retail to be a new concept, the fact is, curation has existed for a long time. The terms refers to the concept that retailers deploy a strategy to minimize the number of choices a customer must make along with ensuring that the product lines they carry are unique and highly desirable to their target shopper. And, retail experts believe curated retail is here to stay. According to Craig Patterson, editor-in-chief of Retail Insider, Curated retail involves a narrower product focus, which may lead to personalization and increased brand relevancy. Patterson agrees, the idea of curated retail is not new, but, more recently feels we are seeing a higher focus on it, Because consumers demand curated and personalized offerings and competition is so great, and offerings so broad, retailers are seeing opportunity to sell better with less, he said. Several smaller retailers have used curating as amarketing strategy to differentiate their businesses alongside the big names of Kanye West and big retailers like Nordstrom who are doing curated pop-up shops. Curated retail is defined as having a deep point of vieweven if it means we cant be all things to all people, said Jen Lee Koss, a Canadian retailer and co-founder of BRIKA, an online and brick-and-mortar retailer of artisan crafts. BRIKA was co-founded by Koss and Kena Paranjape who saw a need to focus on talented artisans and designers who according to Koss, Are being lost in the noise and desire a true platform to bring their well-crafted goods to a wider audience. The duo recognized that there is a core customer who is inherently creative and craves unique special goods. Their business model began as an online site and has evolved to physical retail. The co-founders hand-select artisans and makers from all over North America for their uniqueness and commitment to quality, ethical business and building a purposeful contribution within their community. These artisans benefit from having an easy platform in which to sell their goods online. Their model requires no inventory as each of the maker ship directly from their studios. BRIKA launched at the end of 2012 with five artisans and today they have over 400 within their curated community. More recently, Koss and Paranjape have opened permanent stores and pop-up shops in the Toronto area. The BRIKA online business has benefited by having physical stores. We most certainly see a correlation between our stores and an increase in online sales in the same geography, Koss said. BRIKA has also sold merchandise through Hudson Bay and Holt Renfrew department stores. Koss wants to see this distribution platform grow. She explained that the combination of an online presence and physical stores enables them to reach a wider audience. As such, they will be opening more brick-and-mortar locations worldwide. Koss said, We envision a day where we are in every primary and secondary city, in the most special neighborhoods and weaving crafts into the local fabric. One achievement that the BRIKA team is most proud of was opening their first stand-alone location. We had always envisioned an offline presence, and when we finally found the perfect space, we executed on it quickly and cheaply. Seeing our footprint grow allows our artisans and designers to become bigger and more successful. BRIKA shares some similarities with Etsy; including some of their makers utilize both online platforms. BRIKA claims they are more highly selective than Etsy. Interestingly, both companies have ventured into having real storefront exposure. Esty is now a public company based in Brooklyn, New York. It was founded in 2005 and today has over 1.7 million active sellers and has international offices too. Target Market One of the most important aspects of a promotion strategy is to identify your target market. Who's going to buy your curated artisanal products? Are the curated artisanal products specifically designed for males or females like some grooming products? Or, are they meant for either gender like soft drinks and smartphones? What about age? Are the curated artisanal products intended for use by a specific age group? Will they be readily affordable by the average consumer, or will they be priced high to attract wealthy customers? Identifying your target market will allow you to tailor your promotion strategy specifically to deliver your message to the right people at the right time. Both males and females will be served. Tenant Mix Tenant mix is a combination of factors, including the proportion of space or number of units occupied by different retail/service types, as well as the relative placement of tenants in the centre. And a good tenant mix is a variety of stores which work together to enhance the centres performance and operate successfully as individual businesses. Further, Tenant mix refers to the combination of business establishments occupying space in a shopping centre to form an assemblage that produces optimum sales, rents, service to the community and financiability of the shopping centre venture. These descriptions of tenant mix all stress the underlying objective of maximizing shopping centre profitability, and are therefore investor-oriented. Only the third mentions the key to maximizing profitability, which is maximization of sales, through provision of the optimum service to the community. The concept of tenant mix design therefore involves provision of a range of merchandise and services, c arefully chosen to appeal to the catchment shopping population. These services may include restaurants and other food outlets, and increasingly also include leisure facilities such as cinemas. Comparison Goods: Comparison goods as being purchased at irregular intervals, for long term use, with suitability, quality, price and style being important factors in their selection. The group is epitomised by fashion and footwear, jewellery, and the more expensive household equipment and furniture.The reason for the increase in sales when comparison goods retailers cluster close together is their attraction to shoppers wanting to compare similar goods before making a purchase. The importance of comparison shopping as a motivation for visiting shopping centres, which has long been forwarded as one of the primary reasons for designing and managing tenant mix. Two compatible businesses located in close proximity will show an increase in business volume directly proportionate to the incidence of total customer interchange between them, inversely proportionate to the ratio of the business volume of the larger store to that of the smaller store and directly proportionate to the sum of the ratios of purposeful purchasing to total purchasing in each of the two stores. The concept of comparison shopping used in tenant mix management therefore has to include not only the selection of tenants, but their relative locations within the centre. Convenience Goods: Convenience goods are described as purchased regularly, so that convenience of location, selection and buying are important. The group includes food, newspapers and drinks, and is typically sold from local corner and parade shops, supermarkets and unit shops, some of which are situated in shopping centres top. Promotion Strategy Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method, while others may use different methods for different marketing purposes (Rolbina, Kalenskaya, Novenkova Ukpere, 2016). Regardless of your company's product or service, a strong set of promotional strategies can help position your company in a favorable light with not only current customers but new ones as well. Components of a Promotion Strategy When we talk about promotion, we're talking about influencing consumers. Of course, you want to inform the public about purple widgets, and you want them to understand why you have the best purple widgets on the planet, but you also want to persuade people to buy them. And, you want to build lasting relationships that will keep them coming back for more. That's the goal of a successful marketing promotion strategy. Devising the right promotion strategy is a complex process. There's so much to consider! Let's take a look at some examples of the types of activities that you'll need to work through in order to promote your product. Message To begin, you'll need to describe your company's unique selling proposition. What is it about your purple widgets that sets them apart from the competition? What message are you going to send to consumers to persuade them to buy your widgets? You have to have a clear picture of exactly what you're selling as the basis for your promotion strategy. Strategy After you've established why consumers should buy your widgets, you'll need to determine whichbasic marketing strategy will work best for your product. Will you use a push strategy, where you push the product onto the customers with high profile advertising or direct selling? Or, perhaps you'll use a pull strategy, like the luxury car maker Rolls-Royce, where you build a prestigious brand so that customers seek you out. There is no single 'right' strategy for every situation. You need to tailor your plan to your product. Budget Another important consideration in crafting your promotion strategy is your budget. In some cases, you may have the latitude to determine how much money you'll invest in promotion. In other cases, you may have to work within a budget dictated by other people in the organization (Ramanathan, Ramanathan, Subramanian, Subramanian, Parrott Parrott, 2017). Regardless of which situation you have, it's important to know at the outset how much money you'll be able to invest in promotion so that you can plan accordingly and get the most bang for your buck (Garg Steyn, 2014). Social Media Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective. Rather than seeing your company as "trying to sell" something, the social network can see a company that is in touch with people on a more personal level (Lusch, Serpkenci Orvis, 2015). This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the company (Varley, 2014). Mail Order Marketing Customers who come into your business are not to be overlooked. These customers have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free product or service in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to (Zentes, Morschett Schramm-Klein, 2017). Product Giveaways Product giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products (Chen, 2015). Point-of-Sale Promotion and End-Cap Marketing Point-of-sale and end-cap marketing are ways of selling product and promoting items in stores. The idea behind this promotional strategy is convenience and impulse. The end cap, which sits at the end of aisles in grocery stores, features products a store wants to promote or move quickly (Desai, Purohit Zhou, 2016). This product is positioned so it is easily accessible to the customer. Point-of-sale is a way to promote new products or products a store needs to move. These items are placed near the checkout in the store and are often purchased by consumers on impulse as they wait to be checked out. Customer Appreciation Events An in-store customer appreciation event with free refreshments and door prizes will draw customers into the store. Emphasis on the appreciation part of the event, with no purchase of anything necessary, is an effective way to draw not only current customers but also potential customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be used to make the event more attractive. Setting up convenient product displays before the launch of the event will ensure the products you want to promote are highly visible when the customers arrive. After-Sale Customer Surveys Contacting customers by telephone or through the mail after a sale is a promotional strategy that puts the importance of customer satisfaction first while leaving the door open for a promotional opportunity. Skilled salespeople make survey calls to customers to gather information that can later be used for marketing by asking questions relating to the way the customers feel about the products and services purchased (Bhaduri Fogarty, 2016). This serves the dual purpose of promoting your company as one that cares what the customer thinks and one that is always striving to provide the best service and product. References Bhaduri, S. N., Fogarty, D. (2016). Strategic Retail Marketing Using DGP-Based Models. In Advanced Business Analytics (pp. 57-70). Springer Singapore. Chen, C. C. (2015). Research on Fashion Retail Tenant Mix of Shopping Center in Preparatory Period-A Case Study of U Town in Xizhi. Desai, P. S., Purohit, D., Zhou, B. (2016). The strategic role of exchange promotions. Marketing Science, 35(1), 93-112. Garg, A. K., Steyn, S. (2014). The Ideal Tenant Mix and Shopping Centre Size for the Proposed Thatchfield Convenience Centre. International Journal of Business and Management, 10(1), 243. Lusch, R. F., Serpkenci, R. R., Orvis, B. T. (2015). Determinants of retail store performance: a partial examination of selected elements of retailer conduct. In Proceedings of the 1995 World Marketing Congress (pp. 495-504). Springer, Cham. Ramanathan, U., Ramanathan, U., Subramanian, N., Subramanian, N., Parrott, G., Parrott, G. (2017). Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations Production Management, 37(1), 105-123. Rolbina, E. S., Kalenskaya, N. V., Novenkova, A. Z., Ukpere, W. I. (2016). Marketing foundation for retail and office centers tenant mix. Varley, R. (2014). Retail product management: buying and merchandising. Routledge. Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Marketing Communication. In Strategic Retail Management (pp. 307-326). Springer Fachmedien Wiesbaden.

Sagging Pants free essay sample

Sagging pants is a trend that has caused many controversies. â€Å"Sagging† is wearing pants below the waistline, revealing underwear and even the buttocks. Sagging pants has created publicity in newspapers such as New York Post, online in AOL News, and even on television programs such as American Idol. Dressing a certain way can lead to consequences in educational environments and even in the public. Educational systems have the right to distinguish a dress code, but a citizen on the street should not be punished for such a racy outfit. Although â€Å"sagging† is inappropriate and foolish, people do have the right to dress as they please, excluding school environments. Citizens should have the right to wear their pants saggy in public. People have the right to wear what they please as well as â€Å"the right to look ridiculous† (Gregorian). The Constitution is what permits people to wear what they desire, even if the ensemble looks impractical and silly. We will write a custom essay sample on Sagging Pants or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The problem is other people do not agree with this type of dress. In Memphis, a 45-year-old shoots a 17-year-old in the buttocks after getting into an argument with the teen over his baggy trousers (â€Å"Man Shoots Teen in Butt†). Police officers are even getting involved because they are so disturbed with this manner of dress. Saggy pants may be considered distasteful and offensive, but that does not mean the style should be illegal. Go ahead and call the â€Å"Fashion Police,† but there will be no arrests for such ludicrous dress. Cohen Page 2 â€Å"Sagging† is not appropriate for school. Most educational systems have dress codes because of how inappropriate or distracting an outfit can be. A raunchy dressed female student is distracting and disrespectful, just like a male student wearing saggy pants. Sagging pants so low that one exposes their underwear, needs to be added to the dress code. Union County College is a place of education, not a place to look imprudent or distracting. If a student wants to be treated with respect and dignity, that student has to dress appropriately. A student wearing sagging pants needs to oblige to the rules of misconduct and â€Å"get your pants off the ground† (American Idol). A college student should show respect to their professors as well as fellow students and dress suitably. Sagging pants will be an ongoing debate. While low worn pants can be completely acceptable in public, school systems will find the attire inappropriate and intolerable. Depending on how a person dresses is how a person will be treated. In public, sagging pants can result in rude looks or even in extreme cases, a bullet in the butt. In school, baggy trousers are considered inappropriate and unacceptable. Clothing and style is a representation of a person, therefore the wardrobe must be fitting judging upon the environment.